The ad they scroll past
Great caregivers skim dozens of ads a day. If yours reads like every other one, they never apply, and you blame the labor market.
For home care agency owners and directors
You don't have a recruitment and retention problem. You have a duct-taped hiring system.
Every touchpoint between your job ad and a caregiver's first month either pulls people in or pushes them away. Most agencies leak applicants at every seam and never see where. Find your biggest leak in 60 seconds.
Where the duct tape shows
Three seams where good caregivers slip away.
None of these is a talent problem. Each one is a system problem, and each one is fixable.
The gap before the interview
Someone applies, then life happens. Without a fast first touch and a plan for the gap, they ghost, and you never know they were interested.
The first weeks nobody follows up
New hires who feel like a number leave. Small, planned touchpoints between the offer and week two are what make people feel they belong.
The Unified Hiring System
One continuous system, from job ad to retention.
Not five tools that don't fit together. Every stage is built to hand off cleanly to the next, so nothing depends on duct tape and hope.
01
Job Ad
Written and placed to attract the right person, not the most people.
02
Application
Friction removed so qualified people finish, and poor fits self-select out.
03
Interview
Structured questions and a plan to get people to actually show up.
04
Hire
A faster, clearer path from "interested" to "on the schedule."
05
Retention
Onboarding touchpoints that keep new hires past the danger zone.
Average client results
For the average client, we...
+127additional quality applicants per month
−$5.42reduction in cost per applicant
−$1,468reduced recruitment spend, every month
What agencies say
From the people who lived it.
“In just a few short weeks, we went from chickens with our heads cut off to full blown beautiful peacocks.”Mark, Visiting Angels
“Before, we were only hiring around one caregiver every three weeks. Now we've made twelve hires in the last two weeks, and the quality is much higher too.”Administrator
“My Indeed budget is significantly smaller, and we had to tap leadership just to help screen all the applicants. More with less. Super grateful.”Audra
“We took three pages of notes and already started rewriting our job postings. Your industry knowledge is outstanding.”Adam, Family Ties Home Care
“After one meeting with Leigh, my anxiety about caregiver recruitment dramatically decreased. His solutions deviate from the industry norm, and they make sense.”Amma, Visiting Angels
“We finally found the right fit for our Recruiter position. Fun fact: she was the first to apply to the newest job ad you posted.”Tricia, Home Instead
Your Recruitment Lab founder
Leigh Davis
The World's Leading Expert on Senior Care Hiring & RetentionA 30-year behavioral science expert specializing in recruitment, hiring and retention.
Using science, research as well as the latest trends and hiring data, he and his team continuously develop new tactics and methods that help senior care providers attract better candidates, increase quality hires and reduce turnover — in an ever-changing health care landscape.
2M+Job ads run on Indeed alone
10M+Applicants generated for clients
$10M+Saved for clients, and counting
8Books authored on recruiting & retention
Free. No pressure.
Ready to stop guessing at hiring?
Book a free hiring system review and we'll show you where your funnel is leaking applicants, and what The Unified Hiring System would fix first.
Book a free hiring system review